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Spice Girls

The image of the Spice Girls was deliberately aimed at young girls, an audience of formidable size and potential; reinforcing the range of appeal within the target demographic were the bandmates' five distinctive personalities, which encouraged fans to identify with one member or another. This marketing was helped in no small way by the aliases assigned to each member of the group, similar to the marketing ploy used in children's serial literature of including several different character types in the storyline. Shortly after "Wannabe"'s release, the group appeared in Top of the Pops magazine where each member was given a nickname based upon her image: Adams became "Posh Spice", Bunton became "Baby Spice", Brown became "Scary Spice", Halliwell became "Ginger Spice", and Chisholm became "Sporty Spice"

The Spice Girls were a British pop girl group formed in 1994. The group consisted of five members, who each later adopted nicknames initially ascribed to them: Melanie Brown ("Scary Spice"), Melanie Chisholm ("Sporty Spice"), Emma Bunton ("Baby Spice"), Geri Halliwell ("Ginger Spice"), and Victoria Beckham, née Adams ("Posh Spice"). They were signed to Virgin Records and released their debut single "Wannabe" in 1996, which hit number one in more than 30 countries and helped establish the group as a global phenomenon. Their debut album Spice sold more than 30 million copies worldwide, becoming the best-selling album by a female group in music history. Their follow up album Spiceworld sold over 20 million copies worldwide. In total they have sold over 85 million records worldwide,making them the best-selling female group of all time, one of the best-selling pop groups of all time, and the biggest British pop phenomenon since Beatlemania.

Measures of their success include international record sales, 2007–2008 reunion tour, merchandising, record-breaking achievements, iconic symbolism such as Halliwell's Union Jack dress, representing "girl power", a box-office film, Spice World, and their internationally recognised nicknames. The group became one of the most successful marketing engines ever, with their global grosses estimated at $500–800 million between 1996 and 1998 and the group earning up to $75 million per year. Under the guidance of their mentor and manager Simon Fuller, the group embraced merchandising and became a regular feature of the British and global press. In 1996, Top of the Pops magazine gave each member of the group aliases, which were adopted by the group and media. According to Rolling Stone journalist and biographer David Sinclair, "Scary, Baby, Ginger, Posh and Sporty were the most widely recognised group of individuals since John, Paul, George, and Ringo". With the "girl power" phenomenon, the Spice Girls were popular cultural icons of the 1990s. They are cited as part of the 'second wave' 1990s British Invasion of the US.

The Spice Girls came together when they answered an ad in a London magazine called The Stage. The ad called for any young woman between the ages of 18 and 23 to form a singing group. After the girls were chosen, they began training at a place called Trinity Studios. They originally named themselves "Touch." In August 1993, they changed their name to "The Spice Girls" when they heard a song dedicated to them called "Sugar 'n' Spice."

Bunton was actually a replacement for a girl named Michelle Stephenson, who departed shortly after being chosen due to family reasons. Bunton was recommended by the girls' singing teacher.

In May of 1997, they set a record when their second single "Say You'll Be There" debuted on the US charts at #5 which is the highest entry by a European artist.

Their first album Spice set records for fastest-selling British album and the only debut album by a British act to reach #1 in the US. It is the 9th best-selling album in Britain.

In February of 1997, the group won two Brit Awards: Best Song for "Wannabe" and Best Video for "Say You'll Be There."

In the fall of 1997, The Spice Girls performed their first live concert in Istanbul, Turkey.

On November 5, 1997, they won an MTV Europe Music Award for Best Group. They won the same award for the second time on November 12, 1998. During the fall of 1998, they also won another MTV Europe Music Award for Best Pop Group.

On May 31, 1998, Halliwell's lawyers announced that she was leaving the group on account of "differences" between her and her band members.

On July 4, 1999, Addams married English soccer star David Beckham. Together, they have three sons: Brooklyn, Romeo and Cruz.

According to Halliwell's book If Only, she came up with the name "Spice" when she was working out in the gym.



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