The Time is a funk and dance-pop ensemble formed in 1981. They are close Prince associates and arguably the most successful
The band was assembled under a clause in Prince's contract with Warner Bros. that allowed him to recruit and produce other artists for the label.
By 1981, he had built The Time out of an existing Minneapolis funk unit, "Flyte Time" (from the Donald Byrd song), which featured Jellybean Johnson on drums, Jimmy Jam and Monte Moir on keyboards, and Terry Lewis on bass. To this base were added Jesse Johnson on guitar and a lead singer and childhood friend named Morris Day, and Jerome Benton who was a promoter drawn from another local band called "Enterprise", who became Day's comic foil.
Jimmy Jam and Terry Lewis went on to become one of the most successful songwriting and production teams of the 80s and 90s.
The Time reunited at The 50th Grammy Awards on February 10th, 2008 in a medley that included the Rihanna, and featuring "Jungle Love."
In June and July 2008, all of the original members of The Time (Morris Day, Jimmy Jam, Terry Lewis, Jesse Johnson, Jerome Benton, Jellybean Johnson, and Monte Moir) reunited once again for a series of shows at the Flamingo Hotel and Casino in Las Vegas.