Listening to your favorite song, band, or solo artist just got easier due to the internet. You can download your favorite picks from music sites and radio programming online. Does having this easy accessibility effect the time you spend listening to traditional radio? Do you spend more time listening to a traditional radio or an online radio station? That is the cause of concern for traditional radio stations. However, an article by Central Michigan Life claims that traditional radio’s future won’t be affected.
A lot of people balance their time between listening to the radio online and traditionally. While at home or at work it can be easier and more convenient to listen to a radio program online. The advantage of listening online is that you won’t have to battle with any type of bad reception to find a station you like. Some people find that listening to music at work makes them more productive, and most online stations have few or no commercials which won’t be a distraction. Traditional radio is mostly listened to while driving in your car. Traditional radio is beneficial for local information such as weather updates, traffic reports, and local events such as fundraisers or fairs. People also like to hear and connect with local radio personalities and events they sponsor. According to “Radio’s future doesn’t look too different” article, the local advantages of traditional radio will keep it alive and on the air.
Online radio doesn’t pose a threat to traditional radio or the success of an artist’s musical career. The internet is fueling the success of music because it can be listened to at any time of the day and anywhere in the world. Bands from across the globe can be heard by someone in small American town that has access to the internet. Music can reach a bigger audience online rather than traditional radio can. You can also e-mail a link to a song to friends and family which will bring more attention to the band’s music you want to share. Sharing music online is fun and easy. If you hear a song on a traditional radio, there is no way to share the song with other people through the radio. The internet or an online music station is the only way to share the song instantly.
Both online radio and traditional radio will continue to thrive. There are advantages to both mediums and bands can benefit from both. Listening to traditional radio is great for local updates and community involvement, and online radio is beneficial for listening to a wide range of music from all over the world with few interruptions.
*Original Article “Radio’s future doesn’t look too different” http://www.cm-life.com/2009/08/28/radios-future-doesnt-look-too-different/
About the Author: Jeff Bachmeier is owner of 977music.com, an online music and online radio station network providing live streaming Internet Radio channels with music from the 50’s thru Today. Users can also choose to create their own customized on demand playlist through their own social media profile. For more information please visit http://www.977music.com.Tags:Internet radio, listen to online music, online music, online radio