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Music’s Impact on the Brain

Researchers have known for a long time that music has a powerful, often beneficial effect on the brain, and can it can even help larger efforts to work against diseases like depression. Specifically, music often has noticeable benefits in terms of reducing depression and anxiety, and even in some cases can improve the mental climate of people who suffer from difficulties concentrating.

Music & Health: What’s the Connection?

iStock 000005622510XSmall Musics Impact on the BrainWorking people often experience a high level of stress because of their tight schedules. The right type of music can help relax the mind, promote healthy blood pressure and in general help promote the right mental state for people to remain relaxed and focused — even at work. Because there is such a strong connection between mood and health (even longevity), music’s positive effects may even promote healthier bodies.

Early peoples may even have established music and musical events for some of these same reasons. According to research, the music likely made its first appearance more than 50,000 years ago, and is so deeply rooted in our cultural traditions, that all of us strongly associate certain kinds of music with peace and healthy thinking. Even in premature infants and people suffering from seizures, calming, rhythmic music may help reduce certain problems and help promote healthier activity.

While plenty of doctors and musical therapists go through years of training to understand how to use music in the best ways to benefit their patients, most of us can still benefit from instinctive self-therapy using music to help calm and focus our own minds.

Music’s Benefits in Action

In the workplace, music has a bad reputation as a distraction that compromises productivity and reduces healthy, timely communication between employees — but this is not necessarily the reality. Studies show that people who use the Internet moderately to heavily tend to be more, not less productive than those who use it very little. For reasons that aren’t entirely different, music has also been shown to help us make smarter choices and do better at work in general.

The key is to choose music that contributes positively to a healthy work rhythm and positive, energetic state of mind without becoming annoying or drawing our focus too heavily from where we want it to be.

Our Picks

We can’t guarantee perfect mental health or an incredibly productive workflow from our music choices alone, but we can give you some suggestions for a few options that might fit — try: The Mix, The Hitz, and Smooth Jazz Internet Radio.

Radio Freedom: Playlist Choices & Music’s Influence

Listening to the radio is a popular way to relieve some stress. That’s because radio music is designed to appeal to you. Radio music is carefully selected based on what the general population wants. Have you ever noticed how most of the music in your CD collection revolves around your favorite songs on the radio? The reason is that record industries pay close attention to radio music in order to develop new music that will sell.

Hidden Motivations: How Music Drives Pop Culture

Radio music has always been an indicator in the music industry of how well any artist is performing. Record sales, concert tickets, and merchandise might be where the record company gets most of their money, but it all starts with radio music. Experts at radio stations carefully select new music that they think will be popular with their listening audience. They want to find music that will keep you listening to their radio station. As listeners hear new music they enjoy, they pay more attention to that artist, buying their CD’s or going to their concerts. Radio stations have a direct influence over both the listener and the music industry.

Radio music also has a big effect on society. One theory says the music we listen to has an effect on behavior, moods, and even clothing choices. Radio music is the primary way most consumers hear new artists, new songs, and new influences. In the modern music industry, many people take what artists have to say through their songs very seriously. Many artists object, saying their music is just for entertainment purposes, but the general population still pay attention to what they are communicating. Whether they agree or disagree, the sheer prominence and exposure of these musicians’ ideas via radio means they have a massive impact on everything from our shopping habits to our opinions on politics, relationships, and society. Radio further enhances that influence when playlist organizers and station managers deliberately encourage the popularity of artists with strong opinions by giving them more airtime.

Limitations of Music’s Influence: Your Role

It’s easy to see that radio music is a strong motivator in the lives of most of society. Whether we like to admit it or not, the radio music we listen to can change our opinions or challenge us to take action on issues that affect us all. Radio music is not completely in control, though. The choice of music played on any radio station is based on the popular preference of its listening audience. The radio music people prefer to listen to is directly reflected in the music radio stations play. Radio music may have a big influence on the way we live our lives, but we have an even bigger influence over the music radio stations play.

You as the listener are in control of the direction of radio music and the music industry. Both industries depend on listeners to dictate what is popular and therefore what is played. If you want to change the radio music you’re exposed to, let your local radio station know your opinions about what you like to hear. Radio music depends on listener feedback to affect a positive change in the way our society changes. Don’t sit back and let someone else tell you what you need to hear. Take an active voice in your local radio music. You can make a much bigger change in the world around you than you might think.

Organizing a Music Event within a Budget

Organizing a music event can be fun, but if you are given the task of putting a show together, keeping your eye on the bottom line is still important. You can plan all you want but it will all boil down to your expenditures and how far you can get each dollar to take you. A few useful tips for organizing a good event with the time and money you have:

Tip 1 – Ask the right questions:

dreamstime 4271810 Organizing a Music Event within a Budget
There are a plenty of questions that come to your mind, for example, how can you organize a music event? Or how can you find venue where you can hold that music event? How much do you need to pay for decorations and marketing? How can you arrange for a PA? How can you collaborate with local businesses to help alleviate costs? How soon ahead of time can you afford to start publicizing the event to get the right audience (and a lot of them) to show?

Ahead of all of these concerns, your budget has to take number-one priority, but getting these questions down now, at the beginning, is still a must. Think of it this way: you absolutely need to make sure that you are giving yourself the tools you need to budget your even wisely, and tracking every issue is important.

Tip 2 – Track everything

The benefit of creating a spreadsheet is that nothing gets forgotten, and you can minimize the chance of missing a task or forgetting to cover all bases. For each task or idea, note down:

  • Timelines
  • Contact info for the contacts involved
  • Projected costs
  • Factors that might affect the costs
  • Risk factors that might prevent that task or issue being resolved properly

As you go through your ideas for marketing and the steps you plan to take to set the venue and market the event, your spreadsheet will also help you track how close you are to your break-even point and which areas you need to push harder on to improve your projected profit.

Aside from  your marketing ideas, do not forget to include all the costs and the income factors that are associated with the music event itself. Include the cost of the performers (their fee for the performance, plus lodging and any other peripheral costs), your PA, lighting and other cosmetic adjustments to make the scene more enjoyable, the cost of renting a venue, the marketing that you want to do in order to attract more audience, sponsorship enticements, and the costs of contests, giveaways, and any other promotional events you do beforehand, to name just a few.

In the end, putting together a music event does not have to be a complicated ordeal, but planning right, budgeting wisely, and keeping your budget the priority will help dramatically with your efforts to minimize the stress factor and help your event succeed.

Getting Known Through Music Online

The internet may just be the best venue for artists or musicians to promote their music online, earn a little extra money along the way, and even live their dream of becoming a star.

But getting yourself and your music known online is not an easy feat. It requires strategy and a lot of thinking. The internet is often a disorganized place. Here are a few tips to help you look for what you really need and accomplish your goals:

1 – Network

Social networking sites are now the “in” thing. Everyone who is anyone have an account in at least one site. Leverage sites like Facebook and Linkedin to get your work and your name known. Details can make or break your chances, so pay attention to the info you put up about yourself; be sure it’s there, it’s on target, and that you’ve offered plenty of ways for fans to engage with your image and sound, from photos to blog posts to requests and details about your newest songs.

2 – Prioritize
iStock 000002807197Large Getting Known Through Music Online
Make sure you only have one primary account per site, and you are more active on one than the other. It will be hard to manage keeping up several accounts while trying to make a career in music. Make sure you can manage everything so that you don’t have the need to have someone who can manage it for you. It will save your money and give you more time to enhance your music.

An account in a social networking site can only do so much. You yourself should make an effort to make yourself known. There are several ways in how you can get connected to people online. It will not be easy to start your connections. But once it’s done, it will keep on growing until it reaches a lot of people. But it would only be possible if you were able to create good music. This will be what will initially attract your audience and followers. After creating good music and making it available online, you should do everything to establish a good connection with people. This way, you will be known and will certainly be at the top hit of every search sites.

2 – Promote & Maintain

The “build it and they will come” philosophy doesn’t work in online music any more than it does in real life, so be sure to balance your online promotion with offline efforts — and keep a long term perspective on both.

Remember: Music is just one part of the equation. No matter how good the music is, if you don’t have loyal followers, it will never work out. So start building relationships with people. The music makes the musician but it’s your fans that will build your career.

Make sure there is a balance between what you love to do and what you need to do. Being an artist or being a musician is a passion that can turn into a career which can be profitable. But you always need to maintain your love for what you do. Never lose the heart. Once it’s gone, you will never again produce something which is worth the time and effort promoting online or outside the virtual world.

Radio Stations Online & Off: An Overview

How Radio Stations Work: The Technical Details

There are basically two types of radio stations; the AM and FM radio stations. There are also some other types like campus radio, hospital radio, commercial and public radio stations. Also, radio owes it discovery from two other inventions; the telephone and the telegraph. It’s discovery came from the discovery of “radio waves” which can transmit pictures, sounds and other data through the air invisibly.

  • The AM stations were the first broadcasting stations to be developed. AM means “amplitude modulation.” The process of AM broadcasting is done by broadcasting radio waves by making the amplitude vary to the carrier signal which responds to the amplitude of the signal to be transmitted. There are lots of countries like the US and Europe who uses AM broadcasting. One of the advantages that AM brings is that a simple equipment can detect its unsophisticated signal. Another advantage it has is that it uses a narrower bandwidth than FM and, you do not need a power source if the signal is strong enough. However, the AM signal is also more susceptible to interference and may fade completely when problems like electrical storms appear.
  • The FM station was invented by Edwin H. Armstrong in the 1930′s with the sole purpose of overcoming the static interference the AM radio experiences. FM means frequency modulation and works on VHF airwaves ranging from 88 to 108 MHz everywhere. The interference in the AM radios was addressed in a way that the available frequencies for FM was far higher that those with the AM.

Radio’s First Uses

The early uses of radio were for sending messages telegraphically with the use of Morse code. The earliest users of it were the Japanese Navy when they were scouting the Russian Fleet in the Battle of Tshushima. Radio became a more common form of military communication during World War I — a far cry from today’s primary purposes of entertaining and informing laypeople via music and news programming. Today, radio is by far most commonly used for entertainment.

Radio, Online & Off, Today

There are now hundreds of radio stations around the world. They are all operating to give listeners music to listen to; news to inform listeners of daily happenings; or sometimes, a comedy or play to entertain listeners. These days, with radio and online radio music playing such an important role in our world, it is difficult to imagine the world without it.

The latest incarnation of radio, online internet radio stations, typically takes one of two forms:

  • The standard-to-online radio format, which translates and relays traditional radio station signals online. Sometimes, the broadcasting station’s ads are switched out for online advertisements that might be more relevant to listeners in a different locale, but in general this format tends to do little more than give one-way, online access to the standard station sounds.
  • Enhanced internet radio, which sometimes involves subscription fees, but high-caliber sites like 977music don’t charge for the extra benefits of features like customized playlists, better options for pop-out players, and more dynamic and widely functional control options.

Sensation White Music Event: Overseas Trance Dance Phenomenon

Outside the US, one outdoor music event called Sensation White has caught on as one of the big music events for fans of offline and online music. It was developed in the Netherlands and was coordinated by ID&T before gaining ground elsewhere, and has now been established in many countries across the globe. For the five consecutive years, this indoor dance event was exclusively organized in the Amsterdam Arena, until the year 2005, but it now draws immense crowds in countries including Spain, Germany, Poland, Chile, Hungary, Latvia, Belgium, Czech Republic, Denmark, Lithuania, Russia, Brazil and Portugal.

Sensation White Music: Bringing the Online Vibe to Offline Dance Music

iStock 000002812542Small Sensation White Music Event: Overseas Trance Dance PhenomenonBasically, Sensation White is electronic dance music with repetitive hypnotic beats; most commentators classify it as a house or trance music event. Each and every person who attends this Sensation White dance event is required to dress in white only, and the  event’s home, the Arena of Amsterdam, is also decorated in white to match. Sensation White even has its own slogan that promotes dancing in white.

Each event of Sensation White has nearly 40 to 50,000 tickets that are available. Each Sensation White event has run yearly, with no year-to-year gaps, in the Arena of Amsterdam in the month of July on the night of the first Saturday. The German version of this event of Sensation White takes place on the New Year’s Eve in Dusseldorf, and from country to country the dates of the other events may also vary. The original event was organized for the first time in the year 2009 on the two consecutive nights of 3rd and 4th of July in the arena of Amsterdam, but since its beginnings, the event has evolved an established day, time, and vibe that people all over the world seek out.

The DJs: Sensation White’s Big Names

Several prominent DJ’s and artists have made appearances at the Sensation White music event, including:

  • André Tanneberger
  • Tiësto
  • Darren Emerson
  • Armin Buuren
  • Deadmau5
  • David Guetta
  • Ferry Corsten
  • Erick Morillo
  • Johan Gielen
  • Paul Dyk
  • Marco V
  • Fedde Le Grand
  • Sander Kleinenberg
  • Sebastian Ingrosso
  • Laidback Luke
  • Felix Da Housecat
  • Rank 1
  • Steve Angello
  • Tocadisco.

Beyond Genre: Sensation White’s Recent Changes

Although Sensation White was established as a trance dance phenomenon, in recent years it has started to shift away from that identity. The most recent Sensation White event was criticized by several trance dance fans, who felt that the event featured far more DJs who prioritized  electro and house numbers to the exclusion of the traditional trance focus. Partly, this is motivated by money and keeping up with the trends, but fans disagree about whether this change is for the best.

According the organizers of the Sensation White musical event, the demand and popularity of trance has been decreasing for several years. From this perspective, it seems that through their recent changes Sensation White has accepted and acclimated shifts in demand by changing their broadcasting in reasonable ways to include more of the electro and house mixes many fans now expect.

However, despite the larger trends away from trance, European trance fans and DJs still hold a strong portion of the market and the attention for events like these, and Sensation White is paying attention to that fact. The trance/energy segment of the event has more than 30,000 fans and  being sold out more quickly than it ever did before. Surprisingly, the 2008 Sensation White event included just has once primarily-trance DJ in their line of DJs, while techno and house received significant attention. The next year, though, perhaps in response to fan pressure, the Amsterdam Sensation White event in 2009 focused again on the trance roots that had grown the phenomenon in the first place — and attracted the fans that continue to flock to it every year.

New Frontiers in Online Music

The boss may complain that you spend too much time surfing the internet, but a lot of others are happy you’re there. The music industry has become dependent on the connection fans make with new music online. You might not even realize it, but everything about the way we get our music has changed with the popularity of the internet.

Online Music & What It Means

thumbnail New Frontiers in Online MusicIf you spend a lot of time online, you already know that the entire world is available on the internet — and that holds just as true for the music world as for any other aspect of life that shows up online. Things we could never do before are easily available right there on our computer, from instant streaming to trial versions of new songs and make-your-own-mashup programs. We can now communicate with artists all over the world in real time, we can make music purchases from other countries, and we can easily research music topics that would have been out of reach even a few years ago. The internet has opened up doors for millions of people, and it’s changed the face of thousands of industries worldwide.

One obvious change that the internet has created for the music industry is the sheer amount of music options we can choose from. In the past our selection of music was pretty limited. We knew what we heard on the radio, or what our family and friends had on CD, but it was hard to gain exposure to new genres, new artists, new songs. Now that we can access music online, fans can learn about new artists in their favorite genre or learn about new genres all with the click of a button. Furthermore, fans can communicate with other fans about their favorite music online. As the music community grows, artists and listeners are able to explore a variety of music they never would have been able to approach before. Just because a band lives in an area where rock and roll is popular doesn’t mean they can’t be successful in the bluegrass genre, now; they simply need to market their music online so bluegrass fans can find them.

Online Music vs. Online Radio

Radio has taken a new turn since the popularity of the internet has increased. Traditional, non-online music radio stations are shifting to using both off- and online approaches, and making the most of the world-wide web by broadcasting radio programming live online. When listeners are at their desk at work or surfing the internet at home, they can listen to music online right from their computer. Instead of an over the air radio station like those of the past, internet radio stations operate only on the internet, and are not governed by the same laws as traditional radio stations. This setup offers plenty of advantages for listeners because the stations have more freedom in programming. It’s better for the radio stations because they can reach a much wider audience than if they were limited to the local community.

The internet has brought musicians and their fans closer as well. When fans are searching for music online, they often depend on social networking. When fans locate a band on their favorite social networking site, they are able to learn more about their bands, keep up with show dates and band news, and communicate directly with members of the band. Fans love being personally involved with the bands they enjoy, so communicating with them directly makes fans feel much more loyal to the band.

The internet has brought about amazing changes around the world. A few decades ago, few had computers in their homes, and the only internet access was through dial-up service. Now, millions of people search the internet on a high speed connection. This allows them to reach far beyond the limits they used to be bound by. Fans can now listen to music online, communicate with their favorite bands, and expand their musical interests in an entirely new direction, all from their personal computer. For fans and musicians alike, the internet has changed the way we listen to the world.

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  • About the Author:
    Jeff Bachmeier is owner of 977music.com, an online music and online radio station network providing live streaming Internet Radio channels with music from the 50’s thru Today. Users can also choose to create their own customized on demand playlist through their own social media profile.

    For more information please visit 977music.com.