The internet may just be the best venue for artists or musicians to promote their music online, earn a little extra money along the way, and even live their dream of becoming a star.
But getting yourself and your music known online is not an easy feat. It requires strategy and a lot of thinking. The internet is often a disorganized place. Here are a few tips to help you look for what you really need and accomplish your goals:
1 – Network
Social networking sites are now the “in” thing. Everyone who is anyone have an account in at least one site. Leverage sites like Facebook and Linkedin to get your work and your name known. Details can make or break your chances, so pay attention to the info you put up about yourself; be sure it’s there, it’s on target, and that you’ve offered plenty of ways for fans to engage with your image and sound, from photos to blog posts to requests and details about your newest songs.
2 – Prioritize
Make sure you only have one primary account per site, and you are more active on one than the other. It will be hard to manage keeping up several accounts while trying to make a career in music. Make sure you can manage everything so that you don’t have the need to have someone who can manage it for you. It will save your money and give you more time to enhance your music.
An account in a social networking site can only do so much. You yourself should make an effort to make yourself known. There are several ways in how you can get connected to people online. It will not be easy to start your connections. But once it’s done, it will keep on growing until it reaches a lot of people. But it would only be possible if you were able to create good music. This will be what will initially attract your audience and followers. After creating good music and making it available online, you should do everything to establish a good connection with people. This way, you will be known and will certainly be at the top hit of every search sites.
2 – Promote & Maintain
The “build it and they will come” philosophy doesn’t work in online music any more than it does in real life, so be sure to balance your online promotion with offline efforts — and keep a long term perspective on both.
Remember: Music is just one part of the equation. No matter how good the music is, if you don’t have loyal followers, it will never work out. So start building relationships with people. The music makes the musician but it’s your fans that will build your career.
Make sure there is a balance between what you love to do and what you need to do. Being an artist or being a musician is a passion that can turn into a career which can be profitable. But you always need to maintain your love for what you do. Never lose the heart. Once it’s gone, you will never again produce something which is worth the time and effort promoting online or outside the virtual world.