Not one to sit still, Sean Combs who is better known as Diddy (P-Diddy / Puff Daddy), sat down in a interview with AdWeek to discuss Branding, Liquor, Mousetraps and his future plans.
As a businessman, Diddy has made his millions off music, TV, film, clothing and fragrances. So what’s this multi-talented, jack of all trades have in store next?
In Diddy’s latest Ciroe vodka ad, he’s set the theme to a classic Sinatra tune,”Luck Be a Lady”. Combs explains how the idea came about.
“The spot that put Ciroc on the map was the first partnership we did with the Sinatra estate four years ago. I did a huge out-of-the-box buy on CNN, and I knew there would be a lot of traffic because Obama was running for president. And sales went through the roof. It was one of the most impactful ad campaigns in the spirit’s history. Also, for years, people have called me the black Sinatra. So that’s where the whole collaboration came from.”