The boss may complain that you spend too much time surfing the internet, but a lot of others are happy you’re there. The music industry has become dependent on the connection fans make with new music online. You might not even realize it, but everything about the way we get our music has changed with the popularity of the internet.
Online Music & What It Means
If you spend a lot of time online, you already know that the entire world is available on the internet — and that holds just as true for the music world as for any other aspect of life that shows up online. Things we could never do before are easily available right there on our computer, from instant streaming to trial versions of new songs and make-your-own-mashup programs. We can now communicate with artists all over the world in real time, we can make music purchases from other countries, and we can easily research music topics that would have been out of reach even a few years ago. The internet has opened up doors for millions of people, and it’s changed the face of thousands of industries worldwide.
One obvious change that the internet has created for the music industry is the sheer amount of music options we can choose from. In the past our selection of music was pretty limited. We knew what we heard on the radio, or what our family and friends had on CD, but it was hard to gain exposure to new genres, new artists, new songs. Now that we can access music online, fans can learn about new artists in their favorite genre or learn about new genres all with the click of a button. Furthermore, fans can communicate with other fans about their favorite music online. As the music community grows, artists and listeners are able to explore a variety of music they never would have been able to approach before. Just because a band lives in an area where rock and roll is popular doesn’t mean they can’t be successful in the bluegrass genre, now; they simply need to market their music online so bluegrass fans can find them.
Online Music vs. Online Radio
Radio has taken a new turn since the popularity of the internet has increased. Traditional, non-online music radio stations are shifting to using both off- and online approaches, and making the most of the world-wide web by broadcasting radio programming live online. When listeners are at their desk at work or surfing the internet at home, they can listen to music online right from their computer. Instead of an over the air radio station like those of the past, internet radio stations operate only on the internet, and are not governed by the same laws as traditional radio stations. This setup offers plenty of advantages for listeners because the stations have more freedom in programming. It’s better for the radio stations because they can reach a much wider audience than if they were limited to the local community.
The internet has brought musicians and their fans closer as well. When fans are searching for music online, they often depend on social networking. When fans locate a band on their favorite social networking site, they are able to learn more about their bands, keep up with show dates and band news, and communicate directly with members of the band. Fans love being personally involved with the bands they enjoy, so communicating with them directly makes fans feel much more loyal to the band.
The internet has brought about amazing changes around the world. A few decades ago, few had computers in their homes, and the only internet access was through dial-up service. Now, millions of people search the internet on a high speed connection. This allows them to reach far beyond the limits they used to be bound by. Fans can now listen to music online, communicate with their favorite bands, and expand their musical interests in an entirely new direction, all from their personal computer. For fans and musicians alike, the internet has changed the way we listen to the world.