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Online Radio: Where is Music on the Internet Headed?

In a recent post, we suggested that free online music had some to overcome some major hurdles in its journey from the “dark ages” of the audio cassette through the digital revolution. But we all know that online radio is more complicated than just digitized music online, and if we are going to identify the top priorities in the industry today, we have to take a serious look at some of the biggest, most complicated, and most recent online radio and music phenomena on the net.

Almost There: Pandora Online Radio and the Variability Problem

After the rise, fall, and re-emergence of Napster and the other music sharing sites, music listening online took on a whole new form as we realized more of what this medium was really capable of. With free online music, we had the option to experience fresh music without having to invest in it — legal limitations meant we had limited control over what and when we could hear, but at least on-the-go options became more feasible. Suddenly, the problem became not too few options and too little control, but the sheer breadth of the playlists that were available to us at home and online. Music lists in our personal libraries had exploded, and shuffling wasn’t enough — we needed help.

The people behind the music genome project had the bright idea of classifying and automating some of the instinctive choices that go into our music preferences. Now, we had personalized suggestions that suddenly took away the confusion of having too many options to choose from. The problem? In the end, many of us shied away from sites like Pandora except for occasional visits, because the combination of user-defined choices and user-based suggestions sometimes meant that the more time and effort we put into our playlists, the less varied and the the more predictable they became.

These sites’ automated suggestions valued technical similarities between songs, so in the process of guessing what we would or wouldn’t like to hear, they eliminated some of those gut-level “this is great” moments we experienced back when we had more randomness — or, with radio, the input of someone else’s personality and preferences in our playlists.

Suddenly, it seemed we’d progressed too far — precise control was still important, but it was not everything, and many of us started to realize that what we wanted was something we’d started to miss out on in the new online music with its “us-only” limitations. What we wanted was online radio.

The Fix: True & Enhanced Online Radio Stations

Online radio became the next big evolution for online music when sites providing Internet Radio Stations, like 977music appeared, because they gave us all the personalized control we had come to expect of digital music, plus the variability of outside suggestions. Using a combination of intelligent, user- and algorithm-driven selection and “good old fashioned” random choice, stations like ours now offer the perfect combination of reliability and surprise. But even though online radio seems to approach perfection, the needs and expectations of audiences continue to evolve. A few predictions for upcoming changes:

  • Portability. 977Music already offers an iPod app to make your stations and playlists portable, but plenty of other internet radio stations still need to catch up in this respect, and over time, they will.
  • Total integration. Too often, online music stations don’t offer personal playlists for members to use to add some stability and predictability to their options. Over time, more online radio stations will be adding these options, and down the line (depending on how we all work out details like usage rights with the big record companies), may even offer integration between those playlists and the ones at home.
  • Enhanced social functionality. One of the big problems with auto-only suggestion sites like Pandora was the solo aspect of the suggestions — every fresh idea essentially came from you, or the computer making suggestions based on your specifications. In the social media age, playlists visible to your friends and functionality like suggesting songs to friends will become more important, as online music continues to mimic real-life music-related interactions more closely.

What’s Your Take?

Where do you think free online music is headed? Share in the comments

Radio Stations Online & Off: An Overview

How Radio Stations Work: The Technical Details

There are basically two types of radio stations; the AM and FM radio stations. There are also some other types like campus radio, hospital radio, commercial and public radio stations. Also, radio owes it discovery from two other inventions; the telephone and the telegraph. It’s discovery came from the discovery of “radio waves” which can transmit pictures, sounds and other data through the air invisibly.

  • The AM stations were the first broadcasting stations to be developed. AM means “amplitude modulation.” The process of AM broadcasting is done by broadcasting radio waves by making the amplitude vary to the carrier signal which responds to the amplitude of the signal to be transmitted. There are lots of countries like the US and Europe who uses AM broadcasting. One of the advantages that AM brings is that a simple equipment can detect its unsophisticated signal. Another advantage it has is that it uses a narrower bandwidth than FM and, you do not need a power source if the signal is strong enough. However, the AM signal is also more susceptible to interference and may fade completely when problems like electrical storms appear.
  • The FM station was invented by Edwin H. Armstrong in the 1930′s with the sole purpose of overcoming the static interference the AM radio experiences. FM means frequency modulation and works on VHF airwaves ranging from 88 to 108 MHz everywhere. The interference in the AM radios was addressed in a way that the available frequencies for FM was far higher that those with the AM.

Radio’s First Uses

The early uses of radio were for sending messages telegraphically with the use of Morse code. The earliest users of it were the Japanese Navy when they were scouting the Russian Fleet in the Battle of Tshushima. Radio became a more common form of military communication during World War I — a far cry from today’s primary purposes of entertaining and informing laypeople via music and news programming. Today, radio is by far most commonly used for entertainment.

Radio, Online & Off, Today

There are now hundreds of radio stations around the world. They are all operating to give listeners music to listen to; news to inform listeners of daily happenings; or sometimes, a comedy or play to entertain listeners. These days, with radio and online radio music playing such an important role in our world, it is difficult to imagine the world without it.

The latest incarnation of radio, online internet radio stations, typically takes one of two forms:

  • The standard-to-online radio format, which translates and relays traditional radio station signals online. Sometimes, the broadcasting station’s ads are switched out for online advertisements that might be more relevant to listeners in a different locale, but in general this format tends to do little more than give one-way, online access to the standard station sounds.
  • Enhanced internet radio, which sometimes involves subscription fees, but high-caliber sites like 977music don’t charge for the extra benefits of features like customized playlists, better options for pop-out players, and more dynamic and widely functional control options.
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  • About the Author:
    Jeff Bachmeier is owner of, an online music and online radio station network providing live streaming Internet Radio channels with music from the 50’s thru Today. Users can also choose to create their own customized on demand playlist through their own social media profile.

    For more information please visit
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