The band was labelled a supergroup and included former members of veteran progressive rock bands Yes, King Crimson, and Emerson, Lake & Palmer, Uriah Heep, U.K., Roxy Music, Wishbone Ash and The Buggles.
Although Asia has not recaptured the success from the early Eighties in its later years, the band's legacy endures, and occasionally Asia references are found in the media. Some of these references are not altogether flattering. The Mystery Science Theater 3000 episode "Overdrawn at the Memory Bank" features Professor Bobo (played by Kevin W. Murphy) singing part of verse two from "Heat of the Moment". In addition, the doorbell of the Satellite of Love plays the intro to "Only Time Will Tell."
In an episode of the animated TV series South Park, Eric Cartman and the United States Congress sing "Heat of the Moment" a cappella.
In the Supernatural episode "Mystery Spot", Sam Winchester is reliving a day over and over again. Every time he wakes up to relive the day, the song playing on the radio that wakes him up is "Heat of the Moment". Dean tells him to admit that he loves the song. He says he'll kill himself if he ever hears it again, and Dean proceeds to dance around and lip sync to it.
Asia's hits and some deep tracks from the debut can be heard today on various classic rock stations around the world and on Satellite radio like XM's channels 46 and 8. In 2005, DJ Manian's dance remix of "Heat Of The Moment" was released to nightclubs.
"Heat of the Moment" is also featured in the film The Matador in the scene in which Pierce Brosnan's character must commit an assassination at a horse race. Since horse races are run in "heats," this usage could be considered a musical pun.
In reference to Korean scientists successfully cloning an Afghan hound, Comedy Central's the Colbert Report held a special Bring 'em Back or Leave 'em Dead: Asian Edition offering the studio audience the chance to decide which deceased Asians should be brought back to life. After clamouring to bring back military strategist Sun Tzu and China's first emperor Qin Shi Huang, the studio audience decided to leave the 80's super group Asia dead.
THX certified videos play a distinctive audio logo called Deep Note, which was recorded in 1983. Apart from a slight difference in key, it is identical to the synthesized crescendo played during the intro to Countdown to Zero on the 1985 album Astra.
A cover of the song "Heat of the Moment" is playable in the Playstation 2 game Guitar Hero Encore: Rocks the 80s.
In the film The 40 Year-Old Virgin, main character Andy Stitzer is mocked for having a framed Asia poster in his apartment. Also, Heat of the Moment is played during the scene in which Andy chases Trish's car after she leaves his home.
In the Mexican Soap Opera Alcanzar una Estrella (1991) starring singers Ricky Martin and Sasha the intros of all four new songs from the album Then and Now were used at the closing of each scene before a commercial break.
The song "Lay Down Your Arms" was used by the animated film Freddie the Frog (1992) starring Ben Kingsley, Jenny Agutter and Brian Blessed. On 5/21/2007 AOl.com claimed that this film is the lowest grossing animated movie of all time. ($1.19 million).