Today, the group is known almost exclusively for their song, "Rama Lama Ding Dong." The song was recorded in 1957 and released, under the errant title "Lama Rama Ding Dong," in 1958. The song did not become popular until 1961, after a disc jockey in New York City began to play it as a segue from The Marcels doo-wop version of "Blue Moon." The song eventually became popular throughout the USA, peaking at number 21 on the Billboard Hot 100chart.
The group continues to perform today. In addition, James Reynolds performs with his five sons Jeff, Baron, Patrick, Chris and Carlise (as The Reynolds Brothers). That group released an album, The Reynolds Brothers, featuring songs written by James and fellow Edsels member George Jones, Jr.