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The Firm

 

 

Hard rock supergroup the Firm united former Led Zeppelin guitarist Jimmy Page with onetime Free and Bad Company frontman Paul Rodgers; bassist Tony Franklin and ex-Uriah Heep drummer Chris Slade completed the lineup, founded in 1984. Their self-titled debut album appeared on Atlantic a year later, cracking the Top 20 on the strength of the hit single "Radioactive," but overall the record's impact was relatively minimal given the pedigrees of Page and Rodgers, and even the reaction to the group's lone tour proved surprisingly lukewarm. After one more LP, 1986's Mean Business, the Firm shut down; while Page and Rodgers resumed their respective solo careers, Franklin later resurfaced in Blue Murder, and Slade joined AC/DC.


Both Page and Rodgers refused to play any material from their former bands and instead opted for a selection of Firm songs plus tracks from both their solo albums. The new songs were heavily infused with a soulful and more commercially accessible sound, courtesy of Franklin's fretless bass guitar underpinning an understated song structure. Despite refusing to play old material, the last track from The Firm, "Midnight Moonlight", was originally an unreleased Led Zeppelin song entitled "The Swan Song". This caused some critics to believe that Page had begun to run out of ideas. In subsequent press interviews, Page had indicated that the band was never meant to last more than two albums. After the band split, Page and Rodgers returned to solo work while Chris Slade joined AC/DC and Franklin teamed up with guitarist John Sykes in Blue Murder.


The Firm were an English rock supergroup comprising former Free and Bad Company singer Paul Rodgers, ex-Led Zeppelin guitarist Jimmy Page.
Although refusing to play old material, the last track from The Firm, "Midnight Moonlight", was originally an unreleased song by Led Zeppelin entitled "The Swan Song".

 

70's Rock

Radioactive

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