Dead or Alive (Japanese: デッドオアアライブ Hepburn: Deddo Oa Araibu?) is a video game series produced by Tecmo and developed by Team Ninja that is primarily composed of fast-paced 3D fighting games. Its story and characters are the creation of Tomonobu Itagaki, who has since left the company and is no longer working on the series.
In addition to its innovative countering system, the franchise is arguably as well known for its cast of busty female characters and the animation of their breasts. This aspect of the game's popularity led to the creation of the spin-off game Dead or Alive Xtreme Beach Volleyball and its sequels, where the women and their sex appeal play a more focal role than it does in the core Dead or Alive series.
The series was created by Tomonobu Itagaki when he became a programmer for Tecmo—which was in need of a hit to boost sagging game sales. In this vein, Itagaki made a wager with the head of the company, assuring the president he would create a video game that would garner a competent fan base. Because of the wager, Itagaki named the series "Dead or Alive" to demonstrate the series' fail or succeed status and proceeded to form a division in the company named Team Ninja.
Itagaki's inspiration for the series derived from the Fatal Fury series in Japan and the Mortal Kombat series in America, with DOA's fast gameplay and sexual appeal drawn from the former series, and the ability to knock opponents off landscapes from the latter. His stated reasoning was: "I wanted to do something that would attract people's attention as I worked on the DOA game. Of course, DOA is known for its bouncing breasts. Well, I didn't come up with that idea originally. I actually got the idea from one of SNK's 2D fighting games Garou Densetsu. Of course, when I applied it to a 3D game, it was almost too much for people. And of course, it hurts to fall off from high places in DOA, but the idea came from Mortal Kombat. In the case of Mortal Kombat, the 2D fighter, the character falls off and he simply dies. That ends the game. That's it. But we figured it would be more interesting to have the character continue to fight after the fall. And that's what we did." When asked how he wished the series would contribute to the fighting genre, Itagaki replied: "I want people to remember DOA as a game that was very aggressive and combative. As to [...] how it contributed to the fighting genre – I look at it as something similar to how sushi was released in this country and became mainstream. You know, like, some people like graphics, some people like animation, some like flashy character design and so forth. Through DOA, we want to reach out to those people and become somewhat of a mainstream game."
Before his departure from Team Ninja, Itagaki stated in 2006 that he had the first play concepts in mind, but in a 2008 interview he said about the Dead or Alive series: "This is another area that my closest colleagues and I all agree that we were able to achieve the definitive fighting game with DOA4. So we're not looking to extend the series at this point." In a released statement on June 3, 2008, Itagaki announced his resignation from Tecmo (July 1, 2008) due to business troubles with then president of Tecmo, Yoshimi Yasuda. Itagaki stated that this would unfortunately lead to the end of production for the game and its series. However, Tecmo replied with the announcement that Team Ninja would not be dissolved upon Itagaki's departure, stating that both the Ninja Gaiden and Dead or Alive franchises would remain in production and that some projects were already underway.
Pete Burns has gotten plastic surgery once again in Janurary 2007.
Pete Burns has been connected with Indian Bollywood star Shan Mandora, and currently Michael Simpson.
Pete Burns appeared in 2006 on British TV's Celebrity Big Brother, earning fifth place.
It is general knowledge that the biggest Dead Or Alive hit is the 1984 track 'You Spin Me Round (Like a Record)', topping the UK singles chart for two weeks. However, the 1989 track 'Turn Around and Count 2 Ten' topped the Japanese charts for just over seventeen weeks.
Pete Burns claimed that one of his coats was made from gorilla skin, but it was later discovered to be made of Colobus Monkeys. Pete was not charged, because the pelts were imported before it was made illegial to import Colobus fur.
Pete regularly hired and fired many musicians, including Wayne Hussey, before settling on band's line-up.
Steve Coy's actual name is Stephen McCoy.
Pete Burns believes Boy George of Culture Club stole his androgynous image, because Dead Or Alive began recording music first and Pete was in the spotlight before George.
Pete Burns cannot play any musical instruments, but is sometimes seen performing a mime act on an electric guitar during Dead Or Alive music videos.
1985's "Youthquake" was the commercial breakthrough in both Europe and the US.
The Rip It Up! Live tour featured Pete Burns miming the vocals, Steve Coy, Timothy Lever and Mike Percy playing instruments, and two dancers miming the guitar solos. The tour also featuerd male strippers.
Tim Lever and Mike Percy left Dead Or Alive in 1990, to start careers as freelance writers. They have both written for Pop bands, such as S Club 7.
1990's "Fan the Flame (Part 1)" featured British pop band Londonbeat on male background vocals.
1990's "Fan the Flame (Part 1)" was only released in Japan. "Nukleopatra", from 1995, was initially released in Japan, but became available in several countries afterwards.
"Nukleopatra" featured 6 different album covers, depending on which country it was purchased in.
The album "Nukleopatra" tells the tale of a 'rather peculiar young man', with a 'he-man body with an angel's face', and 'long black hair and a ten-inch waist', who is 'king of the she-male race'. Many consider Pete Burns to be Nukleopatra.
'Sex Drive' features Pete Burns as a one-time guest-vocalist for Italian house music act Glam.
Pete Burns and The Smiths' Morrissey had a falling out because of Pete's love of fur coats. Later, Morrissey sent Pete a threatening post-card, warning him not to wear fur coats.
In 2004, Pete Burns enjoyed a brief solo career with the Pet Shop Boys produced-track 'Jack and Jill Party'.
Pete Burns got married in 1983. Lynn was his on-the-road image (makeup, clothes) supervisor. The couple split in 2004.
Pete has in the past used collagen injections, cheek implants, and recieved nose jobs. Pete also has various tattoos.
Pete's Autobiography "Freak Unique" was released in Spring of 2006.
Pete Burns previous band Nightmares In Wax released only one album, the 1979/1980 "Black Leather".